Startups (Series A–B)
Founder-led sales stopped working. Pipeline grows, but conversion drops. There's no system behind the growth. Just hustle.
Revenue doesn't grow by itself.It needs a system.
Revenue Operations & Go-to-Market for B2B companies that want to grow with structure. Not with luck.
For whom
You know this feeling.
Pipeline is growing, but conversion is dropping. Teams talk past each other. Nobody trusts the CRM data. And AI? It's on the roadmap. Somewhere.
SMEs in Transformation
CRM data is still on-premise, maintenance keeps growing, and the vendor has other priorities. Sales runs on workarounds instead of processes. AI sounds exciting, but there's no bandwidth to explore it. The world keeps moving, and keeping up gets harder every day.
Private Equity Portfolio Companies
Software company in the portfolio with great potential, but a GTM machine that's no longer fit for purpose. The numbers need to work, and it takes someone who modernizes thoughtfully. Step by step, not overnight.
The approach
The loop, not the big bang.
Not: 3 months of analysis, 80-page deck, thanks bye. Instead: a self-reinforcing system that gets better with every iteration.
01
Segment & Differentiate
Who is your customer, really? ICP, market, positioning. The foundation for everything that follows.
02
Structure & Activate
Shared language, clear definitions, clean handovers. From MQL through Closed Won to customer expansion, everyone knows the rules.
03
Execute & Enable
Processes into CRM, teams enabled, data made actionable. Systems that run without me.
04
Measure & Amplify
What works, scale. What doesn't, change. The loop starts again. Stronger than before.
About
Operator, not consultant.
I don't show up with slides. I show up with systems that work, because I've built and run them myself.
At a data & health tech startup, I introduced a qualification methodology. From documentation to processes to HubSpot implementation. The moment account executives started coming to me on their own to discuss deals structurally? That wasn't luck. That was system. And revenue? Plus 100% ARR.
+100% ARRthrough systematic GTM
No 80-page deck. No enterprise price tag. No consultant who just executes what you say. I challenge the status quo and build what lasts.
6+ years B2B SaaS, industry-agnostic
From Salesforce migration to investor reporting
Built teams (up to 11 FTE), not just advised
HubSpot & Salesforce Admin, GONG, Power BI
Background
M.A. Human Geography. Thinking in networks, not in silos. That shapes how I look at GTM systems.
Case Studies
What comes out of it.
Selected projects. Real numbers. Anonymized where needed.
+100%ARR Growth
GTM Framework & CRM for a Data & Health Tech Startup
Introduced qualification methodology, set up HubSpot from scratch, established forecasting cadence. Result: doubled annual revenue.
RevOpsHubSpotSales Enablement
3Market Entries in 6 Months
EU Expansion for Tourism SaaS
Built scalable lead engine, led international team (11 FTE), standardized outbound processes.
GTM StrategySalesforceInternational
GlobalRevenue Engine
RevOps for Private Equity-backed Manufacturing SaaS
Bow-tie KPI model, ARR steering, territory & quota planning. Revenue recognition designed with Finance.
RevOpsInvestor ReportingSaaS Metrics
Frequently asked.
A RevOps manager executes and needs guidance. I challenge the status quo, define direction, build the system and make myself redundant.
Yes. My sweet spot is B2B SaaS companies from Series A to established SMEs. Whether 10 or 200 employees, GTM problems are more similar than you'd think.
Speed, proximity, execution. No army of consultants, no overhead. I'm in the system, working with your teams, delivering results. Not decks.
We start with a scoping call. Then I work in iterative sprints, typically 3 to 6 months, depending on scope. Flexible, not locked-in.
Let's find out where your loop is stuck.
30 minutes. No pitch. Just an honest conversation about what's going on in your GTM and whether I'm the right fit.
Daniel Frauendorfer
Founder